الفرق بين التسويق الالكتروني و التسويق التقليدي
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By admin
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May 9, 2020
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{"id":66,"title":"\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a","slug":"\u0627\u0644\u0641\u0631\u0642-\u0628\u064a\u0646-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a-\u0648-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a","content":"<p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed\"><span lang=\"AR-SA\" style=\"font-size: 18pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0647\u0644 \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\r\n\u0628\u062f\u064a\u0644\u0627\u064b \u0639\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a:<\/span><b><span lang=\"AR\" style=\"font-size: 18pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/b><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0645\u0646\u0630 \u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631 \u0627\u0644\u0648\u0627\u0633\u0639 \u0644\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0628\u062f\u0623\u062a \u0623\u0635\u0648\u0627\u062a\r\n\u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u062a\u062a\u0639\u0627\u0644\u0649\u060c \u062d\u064a\u062b \u0628\u062f\u0623 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\r\n\u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0647\u0648 \u062a\u0633\u0648\u064a\u0642 \u0636\u0639\u064a\u0641 \u0648\u0644\u0627 \u064a\u0634\u0645\u0644 \u0627\u0644\u0645\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0648\u0641\u0631\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c\r\n\u0648\u0628\u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0639\u0627\u0635\u0631 \u0627\u0644\u062a\u064a \u062a\u0646\u0642\u0644 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\r\n\u0628\u0633\u0631\u0639\u0629 \u0643\u0628\u064a\u0631\u0629 \u0641\u064a \u0648\u0642\u062a \u0642\u0635\u064a\u0631\u060c \u0641\u0625\u0646 \u0627\u0644\u0625\u0634\u0627\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0644 \u0625\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0623\u0635\u0628\u062d \u0636\u0639\u064a\u0641\u0627\u064b\r\n\u0642\u062f \u0623\u0635\u0628\u062d\u062a \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u064a \u0648\u0642\u062a \u0645\u0636\u0649\u060c \u0644\u0643\u0646 \u0647\u0644 \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0642\u062f \u0627\u0646\u062a\u0647\u0649\r\n\u062d\u0642\u064a\u0642\u0629\u064b \u0627\u0645 \u0647\u064a \u0645\u062c\u0631\u062f \u0625\u0634\u0627\u0639\u0627\u062a\u061f<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u062a\u0634\u064a\u0631 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0623\u0646 \u062d\u0648\u0627\u0644\u064a \u062b\u0644\u0627\u062b\u0629 \u0645\u0646 \u0643\u0644 \u0623\u0631\u0628\u0639\u0629 \u0623\u0634\u062e\u0627\u0635\r\n\u064a\u0641\u0636\u0644\u0648\u0646 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629\u060c\r\n\u0648\u0645\u0639 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0629 \u0648\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0627\u0644\u0634\u0639\u0628\u064a\u0629 \u0648\u0627\u0646\u062a\u0634\u0627\u0631\u0647\u0627 \u0641\u064a \u0623\u0648\u0627\u0626\u0644 \u0639\u0627\u0645 2020<\/span><span dir=\"LTR\"><\/span><span dir=\"LTR\"><\/span><span lang=\"AR-SA\" dir=\"LTR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span dir=\"LTR\"><\/span><span dir=\"LTR\"><\/span> <\/span><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0645 \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0627\u0644\u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u0643\u0628\u064a\u0631 \u0641\u064a \u062d\u0631\u0643\u0629\r\n\u0627\u0644\u0631\u0643\u0627\u0628 \u0623\u062f\u0649 \u0630\u0644\u0643 \u0625\u0644\u0649 \u0627\u0646\u062e\u0641\u0627\u0636 \u0646\u0633\u0628\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0645\u062b\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0627\u062f\u064a\u0648 \u0628\u0634\u0643\u0644\r\n\u0643\u0628\u064a\u0631 \u062c\u062f\u064b\u0627\u060c \u0644\u0630\u0627 \u064a\u0628\u062f\u0648 \u0623\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u064a\u0633\u062a\u0645\u0631 \u0641\u064a \u0627\u0644\u0646\u0645\u0648 \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\r\n\u064a\u062a\u0631\u0627\u062c\u0639 \u0628\u064a\u0646 \u0643\u0644 \u0641\u062a\u0631\u0629 \u0648\u0627\u062e\u0631\u0649.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0645\u0627 \u064a\u0642\u0627\u0631\u0628 \u0645\u0646 \u0646\u0633\u0628\u0629 80\u066a \u0645\u0646 \u0627\u0644\u0623\u0633\u0631 \u062a\u0642\u0648\u0644 \u0625\u0646\u0647\u0627\r\n\u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u062a\u062a\u0641\u0642\u062f \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0627\u0644\u062a\u064a \u062a\u062a\u0644\u0642\u0627\u0647\u0627 \u0639\u0644\u0649 \u0623\u062c\u0647\u0632\u062a\u0647\u0645 \u0627\u0644\u062e\u0627\u0635\u0629\u060c \u0648\u064a\u0642\u0648\u0644\r\n\u0627\u0646 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0646\u0635\u0641 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u064a\u062b\u0642\u0648\u0646 \u0641\u064a \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0645\u0637\u0628\u0648\u0639\u0629 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0623\u064a \u0646\u0648\u0639 \u0645\u0646\r\n\u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u0627\u062e\u0631\u0649\u060c \u0648\u0645\u0639 \u0643\u0644 \u0647\u0630\u0627 \u064a\u0628\u0642\u0649 \u0633\u0624\u0627\u0644\u0646\u0627 \u0646\u0641\u0633\u0647 \u0647\u0644 \u0633\u064a\u062d\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0645\u0643\u0627\u0646\r\n\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u061f<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0644\u064a\u0633 \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629 \u0625\u062c\u0627\u0628\u0629 \u0648\u0627\u062d\u062f\u0629 \u062a\u0646\u0627\u0633\u0628 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0633\u062a\u0648\u064a\u0627\u062a\u060c\r\n\u0641\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0645 \u0637\u0631\u062d\u0647 \u0647\u0648: \u0623\u064a\u0646 \u0623\u062c\u062f \u062c\u0645\u0647\u0648\u0631\u064a \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0646\u064a \u0623\u0646 \u0623\u062a\u0648\u0627\u0635\u0644\r\n\u0645\u0639\u0647\u0645\u061f <\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;line-height:normal;\r\ndirection:rtl;unicode-bidi:embed\"><span lang=\"AR\" style=\"font-size: 14pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p>\u00a0<\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;line-height:normal;\r\ndirection:rtl;unicode-bidi:embed\"><u><span lang=\"AR-SA\" style=\"font-size: 14pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u062f\u0639\u0648\u0646\u0627 \u0646\u062a\u0639\u0631\u0641 \u0639\u0644\u0649\r\n\u0628\u0639\u0636 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0628\u064a\u0646 \u0647\u0630\u064a\u0646 \u0627\u0644\u0646\u0638\u0627\u0645\u064a\u0646.<\/span><\/u><b><u><span lang=\"AR\" style=\"font-size: 14pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/u><\/b><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;line-height:normal;\r\ndirection:rtl;unicode-bidi:embed\"><span lang=\"AR\" style=\"font-size: 14pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p>\u00a0<\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:\r\nyes\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0645\u062b\u0644\r\n\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644\r\n\u0645\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0645\u0646 \u0627\u0644\u0632\u0628\u0627\u0626\u0646\u060c \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0630\u0644\u0643 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u062a\u0648\u0639\u064a\u0629 \u0623\u0648 \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c\r\n\u0628\u064a\u0646\u0645\u0627 \u062a\u062a\u0636\u0645\u0646 \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0642\u0646\u0648\u0627\u062a \u062a\u0648\u0627\u0635\u0644 \u0645\u062b\u0644 \u0627\u0644\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0648\r\n\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a\u0629 \u0627\u0648 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u0645\u0637\u0628\u0648\u0639\u0629 \u0648\u0627\u0644\u0645\u0633\u0645\u0648\u0639\u0629.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;line-height:normal;\r\ndirection:rtl;unicode-bidi:embed\"><span lang=\"AR\" style=\"font-size: 14pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p>\u00a0<\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;line-height:normal;\r\ndirection:rtl;unicode-bidi:embed\"><span lang=\"AR-SA\" style=\"font-size: 14pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0623\u0643\u062b\u0631\r\n\u0634\u064a\u0648\u0639\u064b\u0627 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a:<\/span><b><span lang=\"AR\" style=\"font-size: 14pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/b><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;line-height:normal;\r\ndirection:rtl;unicode-bidi:embed\"><span lang=\"AR\" style=\"font-size: 14pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p>\u00a0<\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-right:.5in;text-align:right;\r\ntext-indent:-.25in;mso-list:l1 level1 lfo1;direction:rtl;unicode-bidi:embed;\r\nborder:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:yes\"><!--[if !supportLists]--><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u25cf<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: \"Times New Roman\";\">\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><span dir=\"RTL\"><\/span><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0627\u0644\u0645\u0637\u0628\u0648\u0639\u0627\u062a \u0627\u0644\u0648\u0631\u0642\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0645\u062c\u0644\u0627\u062a \u0648\u0627\u0644\u0635\u062d\u0641\r\n\u0648\u063a\u064a\u0631\u0647\u0627.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-right:.5in;text-align:right;\r\ntext-indent:-.25in;mso-list:l1 level1 lfo1;direction:rtl;unicode-bidi:embed;\r\nborder:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:yes\"><!--[if !supportLists]--><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u25cf<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: \"Times New Roman\";\">\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><span dir=\"RTL\"><\/span><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0627\u0644\u0628\u062b \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0645\u062b\u0644 \u0627\u0644\u062a\u0644\u0641\u0627\u0632 \u0648\u0627\u0644\u0631\u0627\u062f\u064a\u0648.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-right:.5in;text-align:right;\r\ntext-indent:-.25in;mso-list:l1 level1 lfo1;direction:rtl;unicode-bidi:embed;\r\nborder:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:yes\"><!--[if !supportLists]--><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u25cf<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: \"Times New Roman\";\">\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><span dir=\"RTL\"><\/span><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0645\u062b\u0644 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c\u0627\u062a \u0648\u0627\u0644\u0628\u0637\u0627\u0642\u0627\u062a\r\n\u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629 \u0648\u0645\u0627 \u0634\u0627\u0628\u0647 \u0630\u0644\u0643.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-right:.5in;text-align:right;\r\ntext-indent:-.25in;mso-list:l1 level1 lfo1;direction:rtl;unicode-bidi:embed;\r\nborder:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:yes\"><!--[if !supportLists]--><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u25cf<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: \"Times New Roman\";\">\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><span dir=\"RTL\"><\/span><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0648\u064a\u0643\u0648\u0646 \u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\r\n\u0639\u0628\u0631 \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629 \u0623\u0648 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0642\u0635\u064a\u0631\u0629.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-right:.5in;text-align:right;\r\ntext-indent:-.25in;mso-list:l1 level1 lfo1;direction:rtl;unicode-bidi:embed;\r\nborder:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:yes\"><!--[if !supportLists]--><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u25cf<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: \"Times New Roman\";\">\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><span dir=\"RTL\"><\/span><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0636\u0639 \u0639\u0644\u0649 \u0627\u0644\u064a\u0627\u0641\u0637\u0627\u062a \u0645\u062b\u0644\r\n\u0627\u0644\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0641\u064a \u0623\u0648\u0627\u062e\u0631 \u0627\u0644\u062a\u0633\u0639\u064a\u0646\u0627\u062a \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0627\u062a \u0627\u0644\u0648\u0627\u0633\u0639\u0629 \u0644\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c\r\n\u0643\u0627\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0647\u0648 \u0627\u0644\u0646\u0648\u0639 \u0627\u0644\u0648\u062d\u064a\u062f \u0644\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0623\u0645\u0627 \u0627\u0644\u0622\u0646 \u0641\u0625\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\r\n\u064a\u0646\u0645\u0648 \u0628\u0634\u0643\u0644 \u0633\u0631\u064a\u0639 \u062c\u062f\u064b\u0627 \u0648\u0647\u0630\u0627 \u064a\u0624\u062b\u0631 \u0633\u0644\u0628\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;line-height:normal;\r\ndirection:rtl;unicode-bidi:embed\"><span lang=\"AR\" style=\"font-size: 14pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p>\u00a0<\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;line-height:normal;\r\ndirection:rtl;unicode-bidi:embed\"><span lang=\"AR-SA\" style=\"font-size: 14pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u00a0\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a:<\/span><b><span lang=\"AR\" style=\"font-size: 14pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/b><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;line-height:normal;\r\ndirection:rtl;unicode-bidi:embed\"><span lang=\"AR\" style=\"font-size: 14pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p>\u00a0<\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-right:.5in;text-align:right;\r\ntext-indent:-.25in;mso-list:l0 level1 lfo2;direction:rtl;unicode-bidi:embed\"><!--[if !supportLists]--><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u25cf<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: \"Times New Roman\";\">\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><span dir=\"RTL\"><\/span><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u062b\u0644\r\n\u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645 \u0648\u062a\u0648\u064a\u062a\u0631.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-right:.5in;text-align:right;\r\ntext-indent:-.25in;mso-list:l0 level1 lfo2;direction:rtl;unicode-bidi:embed\"><!--[if !supportLists]--><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u25cf<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: \"Times New Roman\";\">\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><span dir=\"RTL\"><\/span><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0645\u062b\u0644 \u064a\u0648\u062a\u064a\u0648\u0628 \u0648\u062a\u064a\u0643 \u062a\u0648\u0643\r\n\u0648\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-right:.5in;text-align:right;\r\ntext-indent:-.25in;mso-list:l0 level1 lfo2;direction:rtl;unicode-bidi:embed\"><!--[if !supportLists]--><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u25cf<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: \"Times New Roman\";\">\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><span dir=\"RTL\"><\/span><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u064a\u0628\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-right:.5in;text-align:right;\r\ntext-indent:-.25in;mso-list:l0 level1 lfo2;direction:rtl;unicode-bidi:embed\"><!--[if !supportLists]--><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u25cf<span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: \"Times New Roman\";\">\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><span dir=\"RTL\"><\/span><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;line-height:normal;\r\ndirection:rtl;unicode-bidi:embed\"><span lang=\"AR\" style=\"font-size: 14pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p>\u00a0<\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-top:12.0pt;margin-right:0in;\r\nmargin-bottom:12.0pt;margin-left:0in;text-align:right;direction:rtl;unicode-bidi:\r\nembed;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:\r\nyes\"><span lang=\"AR-SA\" style=\"font-size:18.0pt;line-height:115%;mso-ansi-font-weight:\r\nbold\">\u0647\u0644 \u064a\u0635\u0628\u062d \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0647\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0631\u0627\u0626\u062c\u0629 \u0648\u0627\u0644\u0631\u0627\u0628\u062d\u0629 \u0641\u064a \u0638\u0644 \u0623\u0632\u0645\u0629 \u0643\u0648\u0631\u0648\u0646\u0627\u061f<\/span><b><span lang=\"AR\" style=\"font-size:18.0pt;line-height:115%;mso-bidi-language:AR\"><o:p><\/o:p><\/span><\/b><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:\r\nyes\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0641\u064a \u0638\u0644 \u0623\u0632\u0645\u0629 \u0643\u0648\u0631\u0648\u0646\u0627 \u0648\u0625\u0639\u0644\u0627\u0646 \u062d\u0638\u0631 \u0627\u0644\u062a\u062c\u0648\u0644 \u0641\u064a \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0628\u0644\u062f\u0627\u0646\r\n\u064a\u062a\u0648\u062c\u0647 \u0627\u0644\u062c\u0645\u064a\u0639 \u0625\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0645\u062d \u0644\u0647\u0645 \u0628\u0627\u0644\u062a\u0639\u0627\u064a\u0634 \u0645\u0639 \u0627\u0644\u0638\u0631\u0648\u0641\r\n\u0627\u0644\u0642\u0627\u0633\u064a\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0628\u0633\u0628\u0628 \u062a\u0641\u0634\u064a \u0641\u064a\u0631\u0648\u0633 \u0643\u0648\u0631\u0648\u0646\u0627 \u0627\u0644\u0645\u0633\u062a\u062c\u062f \"\u0643\u0648\u0641\u064a\u062f 19\" \u0648\u0627\u0644\u0630\u064a \u0642\u0627\u0645\r\n\u0628\u0625\u0644\u0632\u0627\u0645 \u0645\u0627 \u064a\u0642\u0627\u0631\u0628 \u0645\u0644\u064a\u0627\u0631 \u0634\u062e\u0635 \u062d\u0648\u0644 \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0628\u0642\u0627\u0621 \u0641\u064a \u0645\u0646\u0627\u0632\u0644\u0647\u0645.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:\r\nyes\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0643\u0645\u0627 \u0648\u062a\u0633\u0628\u0628\u062a \u0627\u0632\u0645\u0629 \u0643\u0648\u0631\u0648\u0646\u0627 \u0641\u064a \u0627\u0646\u0647\u064a\u0627\u0631 \u0627\u0644\u0628\u0648\u0631\u0635\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0648\u062c\u0639\u0644\r\n\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0641\u064a \u0648\u0636\u0639 \u0635\u0639\u0628\u060c \u0645\u0645\u0627 \u0623\u062b\u0631 \u0633\u0644\u0628\u064a\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0648\u0642\u062f\r\n\u0623\u0635\u0628\u062d\u062a \u0634\u0631\u0643\u0627\u062a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0647\u064a \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f \u0627\u0644\u0623\u0643\u0628\u0631 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0627\u0632\u0645\u0629 \u0641\u064a\r\n\u0627\u0644\u0639\u0627\u0644\u0645.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:\r\nyes\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0648\u0642\u0627\u0644\u062a \u0627\u0644\u0623\u0633\u062a\u0627\u0630\u0629 \"\u0633\u0627\u0644\u064a \u0645\u0627\u064a\u0644\u064a\u0633\" \u0627\u0644\u0645\u062e\u062a\u0635\u0629 \u0628\u0627\u0644\u0633\u0644\u0648\u0643\r\n\u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0641\u064a \u062c\u0627\u0645\u0639\u0629 \u0623\u0648\u0643\u0633\u0641\u0648\u0631\u062f: \u201c\u0623\u0639\u062a\u0642\u062f \u0623\u0646 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0623\u0648\u062c\u0647 \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645\r\n\u0633\u0648\u0641 \u062a\u062a\u063a\u064a\u0631 \u0646\u0647\u0627\u0626\u064a\u0627 \u0639\u0646\u062f \u0627\u0644\u062e\u0631\u0648\u062c \u0645\u0646 \u0627\u0632\u0645\u0629 \u0643\u0648\u0631\u0648\u0646\u0627\".<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:\r\nyes\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0648\u0623\u0648\u0636\u062d\u062a \u0645\u0627\u064a\u062a\u0644\u064a\u0633 \u0623\u0646 \u0627\u0644\u0646\u0627\u0633 \u0633\u0648\u0641 \u064a\u0643\u062a\u0634\u0641\u0648\u0646 \u0641\u064a \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u0642\u0627\u062f\u0645\u0629 \u0623\u0646\u0647\u0645\r\n\u064a\u0633\u062a\u0637\u064a\u0639\u0648\u0646 \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0628\u0637\u0631\u064a\u0642\u0629 \u062d\u062f\u064a\u062b\u0629 \u0644\u0645 \u062a\u062e\u0637\u0631 \u0639\u0644\u0649 \u0639\u0642\u0648\u0644\u0647\u0645\u00a0 \u060c \u0648\u0647\u0630\u0627 \u0633\u0648\u0641 \u064a\u062c\u0628\u0631\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u062a\u0623\u0642\u0644\u0645 \u0645\u0639 \u0627\u0644\u062a\u0637\u0648\u0631\r\n\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a \u0641\u064a \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u0642\u0627\u062f\u0645\u0629\".<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-top: 12pt; text-align: right; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; direction: rtl; unicode-bidi: embed;\"><span lang=\"AR-SA\" style=\"font-size:18.0pt;line-height:115%;mso-ansi-font-weight:bold\">\u0645\u0627 \u0647\u0648 \u0648\u0636\u0639\r\n\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0628\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0639 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u0629 \u0641\u064a \u0638\u0644 \u0627\u0632\u0645\u0629 \u0627\u0644\u0643\u0648\u0631\u0648\u0646\u0627\u061f<\/span><b><u><span lang=\"AR\" style=\"font-size:18.0pt;line-height:115%;background:darkblue;\r\nmso-highlight:darkblue;mso-bidi-language:AR\"><o:p><\/o:p><\/span><\/u><\/b><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:\r\nyes\"><span lang=\"AR-SA\" style=\"font-size:14.0pt;line-height:115%\">\u0641<span style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u064a \u0638\u0644 \u0623\u0632\u0645\u0629 \u0643\u0648\u0631\u0648\u0646\u0627 \u0633\u062c\u0644\u062a \u0627\u0644\u0645\u0648\u0627\u0642\u0639\r\n\u0627\u0644\u0643\u0628\u0631\u0649 \u0627\u0644\u0645\u062e\u062a\u0635\u0629 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0646\u0633\u0628\u0629 \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u062d\u064a\u062b \u062a\u0648\u062c\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0641\u064a\r\n\u0638\u0644 \u0627\u0644\u062d\u062c\u0631 \u0627\u0644\u0635\u062d\u064a \u0625\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u0642 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0645\u0645\u0627 \u0627\u062f\u0649 \u0627\u0644\u0649 \u062a\u062f\u0647\u0648\u0631 \u0627\u0642\u062a\u0635\u0627\u062f\u064a \u0641\u064a \u0627\u0644\u0645\u062a\u0627\u062c\u0631\r\n\u0627\u0644\u0645\u062d\u0644\u064a\u0629.<\/span><\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:\r\nyes\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0648\u0642\u0627\u0644 \u0645\u062f\u064a\u0631 \u0634\u0631\u0643\u0629 \u0623\u0645\u0627\u0632\u0648\u0646 \"\u0646\u0644\u0627\u062d\u0638 \u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a\r\n\u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u0627\u0644\u0630\u0649 \u0623\u062f\u0649 \u0625\u0644\u0649 \u0646\u0641\u0627\u062f \u0627\u0644\u0643\u0645\u064a\u0627\u062a \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u0629 \u0645\u0646 \u0628\u0639\u0636 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0646\u0632\u0644\u064a\u0629\r\n\u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0648\u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0644\u0632\u0645\u0627\u062a \u0627\u0644\u0637\u0628\u064a\u0629 \u0628\u0633\u0628\u0628 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0646\u0633\u0628\u0629 \u0627\u0644\u0637\u0644\u0628\".<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:\r\nyes\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0648\u062a\u062d\u062f\u062b \"\u0645\u0627\u064a\u0643 \u062a\u0634\u064a\u0631\u064a\" \u0631\u0626\u064a\u0633 \u0627\u0644\u0627\u062a\u062d\u0627\u062f \u0627\u0644\u0628\u0631\u064a\u0637\u0627\u0646\u064a\r\n\u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0642\u0627\u0626\u0644\u0627\u064b: \"\u0627\u0646 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0628\u0644\u062f\u0627\u0646 \u0641\u064a \u0638\u0644 \u0623\u0632\u0645\u0629\r\n\u0643\u0648\u0631\u0648\u0646\u0627 \u062a\u0645\u0631 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0635\u0639\u0628\u0629, \u062d\u064a\u062b \u0647\u0646\u0627\u0643 \u062a\u0631\u0627\u062c\u0639\u0627 \u0645\u062a\u0648\u0627\u0635\u0644\u0627 \u0641\u064a \u0633\u0644\u0627\u0633\u0644 \u0627\u0644\u062a\u0645\u0648\u064a\u0646 \u0648\u0627\u0639\u062a\u0628\u0631 \u0627\u0646\r\n\u0648\u0636\u0639 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0633\u0648\u0641 \u064a\u0632\u062f\u0627\u062f \u0633\u0648\u0621\u0627 \u0641\u064a \u0627\u0644\u0627\u064a\u0627\u0645 \u0627\u0644\u0642\u0627\u062f\u0645\u0629 \u0628\u0633\u0628\u0628 \u0641\u0631\u0636 \u062d\u0638\u0631 \u0627\u0644\u062a\u062c\u0648\u0644 \u0648\u0627\u062a\u062c\u0627\u0647\r\n\u0627\u0644\u0645\u0648\u0627\u0637\u0646\u064a\u0646 \u0627\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:\r\nyes\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0643\u0645\u0627 \u062a\u0632\u062f\u0627\u062f \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u0648\u0642\u062a \u0627\u0644\u0627\u0632\u0645\u0627\u062a \u0627\u0644\u062a\u064a\r\n\u062a\u062d\u062f\u062b \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0648\u0645\u0646 \u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643 \u0627\u0634\u062a\u0647\u0627\u0631 \u0645\u0646\u0635\u0629 \"\u0639\u0644\u064a \u0628\u0627\u0628\u0627\" \u062d\u064a\u062b \u0632\u0627\u062f\u062a\r\n\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0639\u0627\u0645 2002\u0645\u00a0 \u0639\u0627\u0645 2004\u0645\u00a0 \u0641\u064a \u0623\u0648\u0642\u0627\u062a \u062a\u0641\u0634\u064a \u0641\u064a\u0631\u0648\u0633 (<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">SARS<\/span><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">) \u062d\u064a\u062b \u0634\u0647\u062f\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\r\n\u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629 \u062a\u0632\u0627\u064a\u062f\u0627\u064b \u0645\u0644\u062d\u0648\u0638\u0627\u064b \u0641\u064a \u0643\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0648\u0627\u0644\u0635\u064a\u0646 \u0648\u0627\u0644\u062f\u0648\u0644\r\n\u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:\r\nyes\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0648\u0627\u0639\u062a\u0628\u0631 \u0627\u0644\u0639\u062f\u064a\u062f\u00a0 \u0645\u0646\r\n\u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u064a\u0646 \u0623\u0646 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0647\u064a \u0645\u0646 \u0623\u0628\u0631\u0632 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f\u0629\r\n\u0645\u0646 \u0623\u0632\u0645\u0629 \u0641\u064a\u0631\u0648\u0633 \u0643\u0648\u0631\u0648\u0646\u0627 \u0628\u0633\u0628\u0628 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0641\u0627\u062c\u0626\u0629 \u0627\u0644\u062a\u064a \u0637\u0631\u0623\u062a \u0639\u0644\u0649 \u062a\u063a\u064a\u064a\u0631 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\r\n\u0641\u064a \u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0644\u0632\u0645\u0627\u062a \u0639\u0646 \u0628\u0639\u062f \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:\r\nyes\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0648\u0642\u0627\u0644 \u0628\u0639\u0636 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u0648\u0646 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u062e\u062f\u0645\u0627\u062a\r\n\u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0623\u0646 \u0623\u0632\u0645\u0629 \u0641\u064a\u0631\u0648\u0633 \u0643\u0648\u0631\u0648\u0646\u0627 \u0623\u0633\u0647\u0645\u062a \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0646\u0634\u0627\u0637 \u062d\u0631\u0643\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u0646\u0633\u0628\u0629 \u062a\u0635\u0644 \u0625\u0644\u0649 30%\r\n\u0628\u0633\u0628\u0628 \u0627\u0628\u062a\u0639\u0627\u062f \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0639\u0646 \u0627\u0644\u0627\u0633\u0648\u0627\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u062e\u0648\u0641\u0627\u064b \u0645\u0646 \u0627\u0644\u0627\u0635\u0627\u0628\u0629 \u0628\u0641\u064a\u0631\u0648\u0633 \u0643\u0648\u0631\u0648\u0646\u0627 \u0628\u0641\u0639\u0644\r\n\u0627\u0644\u062a\u062c\u0645\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062b \u0641\u064a \u0627\u0644\u0645\u062a\u0627\u062c\u0631.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:\r\nyes\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0648\u0642\u0627\u0644 \u0631\u062c\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \"\u0623\u0648\u0644\u0648\u062c\u0628\u064a\u0643 \u064a\u0648\u0644\u062f\u0627\u0634\u064a\u0641\" \u0645\u062f\u064a\u0631 \u0648\u0645\u0624\u0633\u0633\r\n\u0645\u0646\u0635\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \"\u0625\u0648\u0648\u0643 \u062f\u0648\u062a \u0643\u0648\u0645\"<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:\r\nyes\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u00a0\u0623\u0648\u0644\u0648\u062c\u0628\u064a\u0643 \u064a\u0648\u0644\u062f\u0627\u0634\u064a\u0641\u060c\r\n\u0625\u0646 \u0645\u0643\u0648\u062b \u0627\u0644\u0646\u0627\u0633 \u0641\u064a \u0645\u0646\u0627\u0632\u0644\u0647\u0645 \u062a\u0641\u0627\u062f\u064a\u0627\u064b \u0644\u0644\u0627\u062e\u062a\u0644\u0627\u0637 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0644\u062a\u062c\u0646\u0628 \u0627\u0644\u0627\u0635\u0627\u0628\u0629 \u0628\u0641\u064a\u0631\u0648\u0633 \u0643\u0648\u0631\u0648\u0646\u0627\r\n\u0623\u062f\u0649 \u0627\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0646\u0633\u0628\u0629 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0628\u0646\u0633\u0628\u0629\u00a0\r\n30%.\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0623\u0634\u0647\u0631 \u0627\u0644\u0633\u0627\u0628\u0642\u0629.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:\r\nyes\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0648\u0642\u0627\u0644 \u0623\u0646\u0647 \u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0627\u0646 \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0627\u0631\u062a\u0641\u0627\u0639 \u0641\u064a \u0646\u0645\u0648 \u0627\u0644\u062d\u0631\u0643\u0629\r\n\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u062d\u0627\u0644 \u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0627\u0646\u062a\u0634\u0627\u0631 \u0641\u064a\u0631\u0648\u0633 \u0643\u0648\u0631\u0648\u0646\u0627\u060c \u0645\u0634\u064a\u0631\u0627\u064b \u0625\u0644\u0649\r\n\u062d\u062f\u0648\u062b \u062a\u063a\u064a\u0631 \u0641\u064a \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062d\u062c\u0631 \u0627\u0644\u0645\u0646\u0632\u0644\u064a.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:\r\nyes\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0643\u0645\u0627 \u0627\u0631\u062a\u0641\u0639\u062a \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0648\u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0639\u0644\u0649 \u0645\u0646\u0635\u0629 \u0633\u0646\u0627\u0643\u0627\u062a\r\n\u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629 \u0627\u0644\u0645\u0646\u0632\u0644\u064a\u0629 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0629 \u0628\u0646\u0633\u0628\u0629 \u062a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646\r\n20 \u064830% \u0645\u0646\u0630 \u0628\u062f\u0627\u064a\u0629 \u0623\u0632\u0645\u0629 \u0627\u0646\u062a\u0634\u0627\u0631 \u0641\u064a\u0631\u0648\u0633 \u0627\u0644\u0643\u0648\u0631\u0648\u0646\u0627 \u0648\u064a\u062a\u0648\u0642\u0639 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0637\u0644\u0628 \u0628\u0646\u062d\u0648 90% \u0628\u0627\u0644\u062a\u0632\u0627\u0645\u0646\r\n\u0645\u0639 \u0632\u064a\u0627\u062f\u0629 \u0646\u0633\u0628\u0629 \u0627\u0644\u0625\u0635\u0627\u0628\u0627\u062a \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0628\u0627\u0644\u0641\u064a\u0631\u0648\u0633 \u0648\u0630\u0644\u0643 \u0639\u0644\u0649 \u062d\u0633\u0628 \u0628\u064a\u0627\u0646 \u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0627\u0633\u062a\u0627\u0630\r\n\"\u0645\u062d\u0645\u062f \u0627\u0644\u0634\u062d\u064a\".<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:\r\nyes\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0648\u0642\u0627\u0644 \u0645\u062f\u064a\u0631 \u0648\u0645\u0624\u0633\u0633 \u0645\u0646\u0635\u0629 \u0628\u0631\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0625\u0646\r\n\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u0646\u0635\u0629 \u0634\u0647\u062f\u062a \u0646\u0645\u0648\u0627\u064b \u0628\u0646\u0633\u0628\u0629 20% \u0645\u0646\u0630 \u0628\u062f\u0627\u064a\u0629 \u0623\u0632\u0645\u0629 \u0641\u064a\u0631\u0648\u0633 \u0643\u0648\u0631\u0648\u0646\u0627.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-top: 12pt; text-align: right; line-height: 150%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; direction: rtl; unicode-bidi: embed;\"><u><span lang=\"AR-SA\" style=\"font-size:14.0pt;line-height:150%;mso-ansi-font-weight:bold\">\u0627\u0632\u062f\u064a\u0627\u062f\r\n\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0643\u062a\u0631\u0648\u0646\u064a \u0639\u0644\u0649 \u0627\u0644\u062f\u0648\u0627\u0621 \u0646\u062a\u064a\u062c\u0629 \u062a\u0641\u0634\u064a \u0641\u064a\u0631\u0648\u0633 \u0643\u0648\u0631\u0648\u0646\u0627:<\/span><\/u><b><u><span lang=\"AR\" style=\"font-size:14.0pt;line-height:150%;mso-bidi-language:AR\"><o:p><\/o:p><\/span><\/u><\/b><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:\r\nyes\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0630\u0643\u0631 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0641\u064a \u0623\u0644\u0645\u0627\u0646\u064a\u0627 \u0623\u0646 \u0623\u0632\u0645\u0629 \u0641\u064a\u0631\u0648\u0633 \u0643\u0648\u0631\u0648\u0646\u0627 (\u0643\u0648\u0641\u064a\u062f-19)\r\n\u062a\u0633\u0628\u0628\u062a \u0641\u064a \u062a\u063a\u064a\u064a\u0631 \u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u062f\u0648\u0627\u0621.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:\r\nyes\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0648\u0642\u062f \u0642\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0627\u0630 \"\u0647\u0648\u062f\u064a\u062a\u0633\" \"\u0625\u0646 \u0623\u0632\u0645\u0629 \u0643\u0648\u0631\u0648\u0646\u0627\r\n\u0623\u062f\u062a \u0627\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u0642\u0628\u0627\u0644 \u0641\u064a \u0634\u0631\u0627\u0621 \u0627\u0644\u062f\u0648\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0627\u0646\u062a\u0631\u0646\u062a \u0628\u0642\u0648\u0629 \u0648\u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0623\u0646 \u062a\u0633\u062a\u0641\u064a\u062f\r\n\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u0632\u0645\u0629.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:\r\nyes\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0643\u0645\u0627 \u0642\u0627\u0644 \u0623\u0646\u0647 \u0648\u0628\u0639\u062f \u0623\u0646\u062a\u0647\u0627\u0621 \u0623\u0632\u0645\u0629 \u0641\u064a\u0631\u0648\u0633 \u0643\u0648\u0631\u0648\u0646\u0627 (\u0643\u0648\u0641\u064a\u062f-19)\u060c\r\n\u0633\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0646\u0634\u0627\u0637\u0647\u0627 \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631 \u0645\u0645\u0627 \u0643\u0627\u0646\u062a \u0639\u0644\u064a\u0647 \u0642\u0628\u0644 \u0627\u0644\u0623\u0632\u0645\u0629\".<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:\r\nyes\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u0648\u0630\u0643\u0631 \u0627\u0644\u062e\u0628\u064a\u0631 \u0627\u0644\u0623\u0644\u0645\u0627\u0646\u064a \"\u0647\u0627\u064a\u0646\u0645\u0627\u0646\" \u0623\u0646 \u0641\u064a\u0631\u0648\u0633 \u0643\u0648\u0631\u0648\u0646\u0627 (\u0643\u0648\u0641\u064a\u062f-19)\r\n\u0644\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0647\u0630\u0647 \u0647\u064a \u0646\u0647\u0627\u064a\u0629 \u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629\u060c \u0642\u0627\u0626\u0644\u0627 \"\u0627\u0646 \u0627\u0644\u0623\u0632\u0645\u0629 \u0633\u0648\u0641 \u062a\u0646\u0647\u064a\r\n\u0646\u0634\u0627\u0637 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u062a\u062c\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u0644\u064a\u0633 \u0644\u062f\u064a\u0647\u0645 \u0627\u064a \u062a\u0648\u0627\u062c\u062f \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\".<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:\r\nyes\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u00a0\u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0625\u0646 \u0627\u0644\u0641\u0631\u0642\r\n\u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0647\u0648 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0648\u0627\u062c\u0647 \u0645\u0646\r\n\u062e\u0644\u0627\u0644\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0648\u0646 \u0623\u0648 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u0627\u0648 \u0631\u0633\u0627\u0626\u0644\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/span><span lang=\"AR\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p><p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<\/p><p class=\"MsoNormal\" dir=\"RTL\" style=\"text-align:right;direction:rtl;unicode-bidi:\r\nembed;border:none;mso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:\r\nyes\"><span lang=\"AR-SA\" style=\"font-size: 14pt; line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; 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line-height: 115%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><o:p><\/o:p><\/span><\/p>","keyword":"\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a , \u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a , \u0627\u0644\u0641\u0631\u064a\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a","description":null,"category_id":5,"featured":"https:\/\/itcomunity.com\/upload\/posts\/1589039162\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a.gif","deleted_at":null,"created_at":"2020-05-09T09:46:02.000000Z","updated_at":"2020-05-11T09:33:53.000000Z","user_id":1,"category":{"id":5,"name":"\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a","created_at":"2018-12-12T08:36:00.000000Z","updated_at":"2020-05-09T09:36:48.000000Z"},"user":{"id":1,"name":"admin","email":"muhammed@gmail.com","admin":1,"created_at":"2018-12-12T08:21:46.000000Z","updated_at":"2020-04-14T07:24:59.000000Z"}}
هل يكون التسويق الالكتروني
بديلاً عن التسويق التقليدي:
منذ الانتشار الواسع للإنترنت في العالم بدأت أصوات
العاملين في مجال التسويق الالكتروني تتعالى، حيث بدأ الترويج إلى أن التسويق
التقليدي هو تسويق ضعيف ولا يشمل المميزات التي يوفرها التسويق الالكتروني،
وبالنظر إلى الأحداث العالمية في الوقت المعاصر التي تنقل الأشخاص عبر الإنترنت
بسرعة كبيرة في وقت قصير، فإن الإشاعات التي تقول إن التسويق التقليدي أصبح ضعيفاً
قد أصبحت أعلى من اي وقت مضى، لكن هل هذا يعني أن التسويق التقليدي قد انتهى
حقيقةً ام هي مجرد إشاعات؟
تشير الدراسات أن حوالي ثلاثة من كل أربعة أشخاص
يفضلون التعرف على المنتجات المتنوعة من خلال المحتوى بدلاً من الإعلانات التقليدية،
ومع اكتساب الأحداث الافتراضية ومكالمات الفيديو الشعبية وانتشارها في أوائل عام 2020 م إلى جانب الانخفاض الكبير في حركة
الركاب أدى ذلك إلى انخفاض نسبة الإعلانات التقليدية مثل إعلانات الراديو بشكل
كبير جدًا، لذا يبدو أن التسويق الإلكتروني يستمر في النمو بينما التسويق التقليدي
يتراجع بين كل فترة واخرى.
مع ذلك، فإن ما يقارب من نسبة 80٪ من الأسر تقول إنها
على الأقل تتفقد إعلانات البريد المباشر التي تتلقاها على أجهزتهم الخاصة، ويقول
ان أكثر من نصف الأشخاص يثقون في المواد التسويقية المطبوعة أكثر من أي نوع من
المواد الاخرى، ومع كل هذا يبقى سؤالنا نفسه هل سيحل التسويق الالكتروني مكان
التسويق التقليدي؟
ليس بالضرورة إجابة واحدة تناسب جميع المستويات،
فالسؤال الحقيقي الذي يجب أن يتم طرحه هو: أين أجد جمهوري وكيف يمكنني أن أتواصل
معهم؟
دعونا نتعرف على
بعض الاختلافات بين هذين النظامين.
التسويق الالكتروني يعتمد على استخدام القنوات الرقمية مثل
وسائل التواصل الاجتماعية والمواقع الإلكترونية والبريد الإلكتروني من أجل التواصل
مع الجمهور من الزبائن، ويمكن أن يكون ذلك من أجل التوعية أو توليد العملاء المحتملين،
بينما تتضمن أساليب التسويق التقليدية قنوات تواصل مثل اللوحات الإعلانية او
الإعلانات التلفزيونية او وسائل الإعلام المطبوعة والمسموعة.
الأمثلة الأكثر
شيوعًا التي تستخدم في التسويق التقليدي:
● المطبوعات الورقية مثل المجلات والصحف
وغيرها.
● البث المباشر مثل التلفاز والراديو.
● البريد المباشر مثل الكتالوجات والبطاقات
البريدية وما شابه ذلك.
● الهاتف المحمول ويكون ذلك من خلال التسويق
عبر المكالمات الهاتفية أو من خلال الرسائل القصيرة.
● الإعلانات التي توضع على اليافطات مثل
اللوحات الإعلانية والمنشورات.
في أواخر التسعينات أثناء الاستخدامات الواسعة للإنترنت،
كان التسويق التقليدي هو النوع الوحيد للتسويق، أما الآن فإن التسويق الالكتروني
ينمو بشكل سريع جدًا وهذا يؤثر سلباً على التسويق التقليدي.
القنوات التي يتم من خلالها التسويق الرقمي:
● وسائل التواصل الاجتماعي المختلفة مثل
فيسبوك وإنستغرام وتويتر.
● برامج الفيديو مثل يوتيوب وتيك توك
وفيديوهات المواقع المختلفة.
● مواقع الويب، وتحسين محركات البحث.
● التسويق الرقمي من خلال البريد الإلكتروني.
هل يصبح التسويق الالكتروني هي التجارة الرائجة والرابحة في ظل أزمة كورونا؟
في ظل أزمة كورونا وإعلان حظر التجول في العديد من البلدان
يتوجه الجميع إلى استخدام الخدمات الإلكترونية التي تسمح لهم بالتعايش مع الظروف
القاسية الحالية بسبب تفشي فيروس كورونا المستجد "كوفيد 19" والذي قام
بإلزام ما يقارب مليار شخص حول العالم البقاء في منازلهم.
كما وتسببت ازمة كورونا في انهيار البورصات العالمية وجعل
الشركات التجارية في العالم في وضع صعب، مما أثر سلبياً على الاقتصاد العالمي وقد
أصبحت شركات قطاع التكنولوجيا والإنترنت هي المستفيد الأكبر من هذه الازمة في
العالم.
وقالت الأستاذة "سالي مايليس" المختصة بالسلوك
التنظيمي في جامعة أوكسفورد: “أعتقد أن العديد من أوجه العمل والتنظيم في العالم
سوف تتغير نهائيا عند الخروج من ازمة كورونا".
وأوضحت مايتليس أن الناس سوف يكتشفون في الفترة القادمة أنهم
يستطيعون العمل والتواصل بطريقة حديثة لم تخطر على عقولهم ، وهذا سوف يجبرهم على التأقلم مع التطور
التكنولوجي في الفترة القادمة".
ما هو وضع
التجارة الإلكترونية بالمقارنة مع المتاجر المحلية المستقلة في ظل ازمة الكورونا؟
في ظل أزمة كورونا سجلت المواقع
الكبرى المختصة بالتسويق الالكتروني زيادة في نسبة الطلبات حيث توجه المستهلكون في
ظل الحجر الصحي إلى التسوق عبر الإنترنت مما ادى الى تدهور اقتصادي في المتاجر
المحلية.
وقال مدير شركة أمازون "نلاحظ زيادة في نسبة المشتريات
عبر الإنترنت، والذى أدى إلى نفاد الكميات المخزونة من بعض المنتجات المنزلية
الأساسية والعديد من المستلزمات الطبية بسبب الزيادة في نسبة الطلب".
وتحدث "مايك تشيري" رئيس الاتحاد البريطاني
للشركات الصغيرة قائلاً: "ان المتاجر الصغيرة في بعض البلدان في ظل أزمة
كورونا تمر في مرحلة صعبة, حيث هناك تراجعا متواصلا في سلاسل التموين واعتبر ان
وضع المتاجر المحلية سوف يزداد سوءا في الايام القادمة بسبب فرض حظر التجول واتجاه
المواطنين الى التسويق الالكتروني.
كما تزداد عمليات التجارة الإلكترونية في وقت الازمات التي
تحدث في العالم ومن أمثلة على ذلك اشتهار منصة "علي بابا" حيث زادت
العمليات التجارية في عام 2002م عام 2004م في أوقات تفشي فيروس (SARS) حيث شهدت العمليات
الشرائية تزايداً ملحوظاً في كلاً من الولايات المتحدة الأمريكية والصين والدول
الأوروبية.
واعتبر العديد من
الخبراء الاقتصاديين أن منصات التجارة الإلكترونية هي من أبرز الشركات المستفيدة
من أزمة فيروس كورونا بسبب التغيرات المفاجئة التي طرأت على تغيير سلوك المستهلكين
في شراء المستلزمات عن بعد من خلال المنصات التجارية الإلكترونية.
وقال بعض المستثمرون في مجال التسويق الإلكتروني وخدمات
التوصيل أن أزمة فيروس كورونا أسهمت في زيادة نشاط حركة الأعمال بنسبة تصل إلى 30%
بسبب ابتعاد المستهلكين عن الاسواق التقليدية خوفاً من الاصابة بفيروس كورونا بفعل
التجمعات التي تحدث في المتاجر.
وقال رجل الأعمال "أولوجبيك يولداشيف" مدير ومؤسس
منصة التجارة الإلكترونية "إووك دوت كوم"
أولوجبيك يولداشيف،
إن مكوث الناس في منازلهم تفادياً للاختلاط المباشر لتجنب الاصابة بفيروس كورونا
أدى الى زيادة نسبة الالكتروني في العالم بنسبة
30%.مقارنة بالأشهر السابقة.
وقال أنه من المحتمل ان يكون هناك ارتفاع في نمو الحركة
التجارية على المنصات الإلكترونية في حال استمرار انتشار فيروس كورونا، مشيراً إلى
حدوث تغير في سلوك المستهلكين نتيجة الحجر المنزلي.
كما ارتفعت عمليات البيع والتوصيل على منصة سناكات
الإلكترونية لتجارة المواد الغذائية المنزلية والخدمات اللوجستية بنسبة تتراوح بين
20 و30% منذ بداية أزمة انتشار فيروس الكورونا ويتوقع زيادة الطلب بنحو 90% بالتزامن
مع زيادة نسبة الإصابات في العالم بالفيروس وذلك على حسب بيان مدير المنصة الاستاذ
"محمد الشحي".
وقال مدير ومؤسس منصة برق الإلكترونية لخدمات التوصيل إن
أعمال المنصة شهدت نمواً بنسبة 20% منذ بداية أزمة فيروس كورونا.
ازدياد
عمليات التسويق الاكتروني على الدواء نتيجة تفشي فيروس كورونا:
ذكر العديد من الخبراء في ألمانيا أن أزمة فيروس كورونا (كوفيد-19)
تسببت في تغيير عادات الشراء على الدواء.
وقد قال الاستاذ "هوديتس" "إن أزمة كورونا
أدت الى زيادة الإقبال في شراء الدواء عبر الانترنت بقوة ومن المتوقع أن تستفيد
منصات التجارة الإلكترونية على المدى الطويل من هذه الأزمة.
كما قال أنه وبعد أنتهاء أزمة فيروس كورونا (كوفيد-19)،
ستواصل التجارة الإلكترونية نشاطها بشكل أكبر مما كانت عليه قبل الأزمة".
وذكر الخبير الألماني "هاينمان" أن فيروس كورونا (كوفيد-19)
لا يعني أن هذه هي نهاية تجارة التجزئة التقليدية، قائلا "ان الأزمة سوف تنهي
نشاط الكثير من التجار الذين ليس لديهم اي تواجد إلكتروني".
في النهاية إن الفرق
الأساسي بين التسويق الالكتروني والتسويق التقليدي هو القنوات التي يواجه من
خلالها العملاء المحتملون أو الجمهوراو رسائلك التسويقية.
في نهاية المطاف أن
كِلا النوعين من التسويق الرقمي والتقليدي لهما العديد من الفوائد وكذلك
يتعرضون لصعوبات كثيرة، والمفتاح لكل هذه الأمور هو فهم احتياجاتك التسويقية
المتنوعة مع مراعاة عامل الميزانية وفهم جمهورك المستهدف، ومع ذلك، يعد التسويق
الالكتروني هي الطريقة الأنسب والأفضل للتسويق لما يوفره ذلك من إحصائيات وتحديد
الأشخاص المستهدفين يكون على عكس التسويق التقليدي الذي يفتقر للقياس.
التالي
كيفية استخدام واتس اب للكمبيوتر
السابق
افضل الالعاب الاستراتيجية للاندرويد
التعليقات